After a lengthy legislative battle, T-shirts are now on sale in store for $14.99 each.
Before the passing of an omnibus liquor bill last week, Minnesota liquor stores were not allowed to sell store-branded merchandise. During the 2011 session, Four Firkins owner Jason Alvey—with the help of local legislators Sen. Ron Latz and Rep. Steve Simon—challenged the law, but was .
The new shirts read, "Your ancestors would be horrified and embarrassed to see you drink that domestic swill" on the front with, "The Four Firkins Specialty Beer Store" printed below.
For Alvey, being able to sell T-shirts is something that has been a long time coming. Shortly after opening his store in 2008, he learned about the law preventing him from selling Four Firkins gear, forcing him to give away a bunch of shirts he had planned on selling. Alvey waited a few years for his business to grow, then approached the local legislators with his proposal.
“We have lots of regular customers who would be proud to wear a Four Firkins T-shirt,” Alvey said in a previous interview.
In addition to T-shirts, Alvey said he plans to have a full line of gear for sale at his St. Louis Park beer store in the next month or two. This will include "men's and women's shirts, jackets, rugby jerseys, road bike jerseys, mountain bike jerseys, hats, beanies, Irish caps, socks, baby bibs, glassware, openers—everything we can think of.
"It'll be a lot of fun," Alvey added.